Established in 2015, Seek aims to be a premium multi-brand concept store with varieties of product that inspired by innovation and design from well-known label such as Nike, Puma, Adidas, etc. Carrying the exclusives and collectible sneakers, Seek Indonesia become a cultural hub for sneakers and lifestyle in Indonesia.
Seek Indonesia, which already has four existing offline stores that have spread across Indonesia, precisely at Pacific Place Mall, Pakuwon Surabaya Mall, Galaxy Mall Surabaya and Plaza Senayan, has the certain goal of having an Ecommerce in order to increase customer satisfaction, initially when customers make purchases offline store for the product desired by the customer is not available in the store but the product is available in other existing store locations.
Starting from the goal to increase customer satisfaction, of course this becomes the main thing where customers can have the desired product anytime and anywhere. Therefore, Seekindonesia decided to create an Ecommerce website with Vodea.
At the first meeting with Seek Indonesia, we discussed various things including why Seek Indonesia did not use the existing Marketplace in Indonesia as a means to sell online because using the Marketplace as a means to sell products, Seek Indonesia would not incur extra costs to achieve that goal. Seek Indonesia believes that customer satisfaction is not only about customers to get goods anywhere and anytime, but also there are supporting features that have a high complexity that is not owned by the marketplace. Features such as multi-level discounts with product limitations and auto sort product pricing on carts, features in the marketplace are not as complex as Seek Indonesia wants, so that it encourages Seek Indonesia to create custom Ecommerce.
After going through the fit and gap analysis phase with Seek Indonesia, we understand the needs of Seek Indonesia to develop a custom ecommerce website, we discuss various matters with the developer team from Vodea to build a custom ecommerce website that is complex enough to achieve the goals of Seek Indonesia. When developing Seek Indonesia ecommerce from the process of fit and gap analysis to the development process, we use technology like this
Prototyping: Marvel Apps
Web Frameworks: Laravel
Content Management System: Vodea Core
Analytics Tools: Google Analytics